Shaftesbury has introduced Kati Kaia, the ultimate winner of the ‘Begin Up with Seven Dials’ incubator initiative, has launched its debut activation at September 11 Shorts Gardens, Seven Dials, which can be open till June 2023. Kati Kaia, named after its founder, is an inspiring, specialist wellbeing model and provides distinctive Artist Yoga Mats, Meditation Kits and Wellbeing Equipment. Translated actually as ‘Pure Pleasure’, Kati Kaia makes use of summary and thought of expressionist, hand-painted artworks to encourage and energise.
Figuring out Seven Dials as a vacation spot with related values that pulls the aware shopper, the ‘Begin Up with Seven Dials’ winner chosen the vacation spot to launch a first-to-market product, a round yoga mat produced from recycled diving fits, in collaboration with Round Stream, on the pop-up retailer.
Championing sustainable and eco-conscious standards, Kati Kaia’s yoga mats are all produced from 100% non-toxic, pure rubber that accommodates no plastic or PU fillers. The designs are completed with a vegan suede soft-touch high and are mechanically cleanable, aiding their longevity. The model has additionally partnered with Rainforest Belief UK to work with grassroots organisations around the globe, striving to guard biodiversity and pure habitats.
Samantha Bain-Mollison, Retail Director at Shaftesbury, commented: “Having launched this initiative post-pandemic to assist unbiased manufacturers, Kati Kaia’s inventive, eco-conscious and provoking merchandise stood out and her model ethos can also be reflective of our personal at Shaftesbury. Kati is a improbable ambassador for Seven Dials and an incredible addition to the neighborhood. We’re happy to have been capable of present Kati, and the opposite start-up worthy winners, with a bricks-and-mortar platform to launch within the coronary heart of London’s West Finish.”
Founder Kati Kaia added: “Seven Dials has given us a improbable alternative to develop our model consciousness in a debut retailer. The situation is ideal alongside such inventive and provoking UK and international names from style and sweetness, and we’re fortunate sufficient to work with a landlord who has the identical model synergy as ours. We all the time wish to problem and innovate in all the things we do and Seven Dials is such an incredible launchpad for us.”
About Shaftesbury:
Shaftesbury owns and manages a 16-acre property portfolio within the liveliest elements of London’s West Finish. The portfolio contains of eating places, cafés, pubs and outlets, extending to residences and workplaces within the extremely widespread, sought-after and affluent places of Carnaby, Seven Dials and Chinatown, along with substantial ownerships in East and West Covent Backyard, Soho and Fitzrovia.
All our properties are near the principle West Finish Underground stations, and inside ten minutes’ stroll of the 2 West Finish transport hubs for the Elizabeth Line, at Tottenham Courtroom Highway and Bond Road.
www.shaftesbury.co.uk
@shaftesburyplc @7DialsLondon @katikaia
https://bdaily.co.uk/articles/2023/02/06/incubator-initiative-winner-kati-kaia-strides-into-seven-dials